A sea change is coming in health care, if it hasn’t already arrived at a hospital, pharmacy or doctor’s office near you – health information exchange and electronic health records.
What are the impacts of health information exchange (commonly referred to as HIE) on health care marketers – the people who orchestrate and collate opinions of their organization via advertising, public relations, special events and social media? I don’t know yet. Perhaps very little. Perhaps a lot. That’s what this blog is about: finding out.
Grey Matter was originally created for my Management and Organizational Science course with the stellar Dr. Bret Simmons. In July 2o10, I changed the focus to health care marketing and HIE. Given that, some early blog posts may seem cryptic if you haven’t read the case studies.
I am the director of marketing for Saint Mary’s in Reno, Nev., a member of Catholic Healthcare West. All content and opinions on this blog are strictly mine and mine alone and do not represent the views of my employer.
I’m also an MBA student at the University of Nevada, Reno — hence the aforementioned coursework. As part of my MBA program, this past summer I worked on an independent-study project in conjunction with Nevada’s Office of Health Information Technology, which is responsible for administering the state’s ARRA Health Information Exchange (HIE) Cooperative Agreement.