Kate Grey and Grey Matter

A sea change is coming in health care, if it hasn’t already arrived at a hospital, pharmacy or doctor’s office near you – health information exchange and electronic health records.

What are the impacts of health information exchange (commonly referred to as HIE) on health care marketers – the people who orchestrate and collate opinions of their organization via advertising, public relations, special events and social media? I don’t know yet. Perhaps very little. Perhaps a lot. That’s what this blog is about: finding out.

Grey Matter was originally created for my Management and Organizational Science course with the stellar Dr. Bret Simmons. In July 2o10, I changed the focus to health care marketing and HIE. Given that, some early blog posts may seem cryptic if you haven’t read the case studies.

I am the director of marketing for Saint Mary’s in Reno, Nev., a member of Catholic Healthcare West. All content and opinions on this blog are strictly mine and mine alone and do not represent the views of my employer.

I’m also an MBA student at the University of Nevada, Reno — hence the aforementioned coursework. As part of my MBA program, this past summer I worked on an independent-study project in conjunction with Nevada’s Office of Health Information Technology, which is responsible for administering the state’s ARRA Health Information Exchange (HIE) Cooperative Agreement.

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7 Responses to “Kate Grey and Grey Matter”

  1. jason kellner January 26, 2012 at 10:09 pm #

    Hey Kate,

    Totally last minute, as I forgot you were working at St. Mary’s, but… I have an interview Friday (Jan. 27) for a communications specialist job at Columbia St. Mary’s hospital in Milwaukee (my current home). This would be something completely different for me coming from my print media background, but they obviously picked up on something in my resume. The job description follows. Any advice from one Catholic healthcare worker to another (potentially)?

    Thanks,
    Jason

    Communications specialist

    – Bachelors degree is required
    – Experience is required

    Columbia St. Mary’s is a healthcare ministry with several regional hospitals and local clinics, serving a culturally diverse patient population throughout southeastern Wisconsin. For over 150 years we’ve combined the finest medical attention with a sincere passion for patient care. Many of our dedicated staff started their healthcare career with us and have stayed for years! Bring your passion for patient care to our very special place and be welcomed into our family!

    POSITION PURPOSE:
    The Communications Specialist will be responsible for ensuring consistent, relevant, timely, and engaging communications to further relationships with patients, donors and other community members.

    SCOPE OF SERVICE
    The Communications Specialist provides copywriting and editing services to the CSM External Relations Department, ensuring all branding and style guidelines are met. Develops meaningful relationships within other CSM Departments to ensure External Relations access to patient and donor success stories.

    RESPONSIBILITIES:

    * Partners with Marketing to work collaboratively on marketing and communication efforts that promote CSM’s programs and services.
    * Provides assistance to the Chief Communications Officer with media relations.
    * Responsible for writing electronic communications for the Foundation and various Marketing initiatives, that might include intranet updates, website updates, e-newsletters, emails and social media.
    * Writes speeches, public presentations and physician communications.
    * Maintains extensive knowledge of Columbia St. Mary’s programs, service lines and Foundation campaigns to ensure accurate and timely information is available.
    * Ensures Columbia St. Mary’s image and brand are positively reflected in the CSM family and within the community.
    * Maintains excellent verbal/written communication skills, meets deadlines, can manage multiple projects, all while maintaining a positive attitude.
    * Responsible for managing written projects from start to finish – writing through to production.

    EDUCATION AND EXPERIENCE REQUIREMENTS:

    * Bachelor’s degree in a related field required.
    * 3-5 years writing and communications experience, preferably in a non-profit organization.
    * Strong verbal and written communication skills. Public relations experience highly favorable.
    * Strong interpersonal skills and temperament to work effectively with diverse constituents, internally and externally.
    * Ability to take initiative and be self directed.
    * Ability to effectively multi-task: manage a number a varied programs and projects.
    * Proficient or experienced with Windows operating system, MS Word, Excel and PowerPoint, Raiser’s Edge and database management.
    * Experienced in managing confidential and sensitive information

    • Kate Grey January 27, 2012 at 11:56 am #

      Sorry, but it’s Friday and I’m just now seeing this. Will email you …

  2. Suz March 7, 2012 at 12:12 pm #

    Hi, Kate, I wanted to let you know that I really like your “voice” in this blog. It’s clear as a bell and thoughtful. I’m an MBA student, myself, at Simmons School of Management in Boston. It’s situated in the midst of a big medical area in Boston, so it’s got a health care focus too. It was your discussion of the Nordstrom case that pulled me in initially – we haven’t been assigned the Nordy case – I just thought the way Nordy’s does business is interesting. Really appreciate your discussion. Sounds like you are very good at what you do. Cheers

    • Kate Grey March 10, 2012 at 4:24 pm #

      Thank you Suzanne! How nice you are. Sadly, with MBA and work, blogging has fallen off my radar. All the best to you in your work and school life.

  3. Nicole September 6, 2016 at 6:45 pm #

    Dear Kate, Your blog is lovely. I stumbled across it while I was looking for a photograph of Saint Rose Academy in San Francisco. My mom is an alumna of St. Rose and she has such fond memories of her time there. Her 75th birthday is in a few weeks and I have been trying to come up with the most perfect and sentimental gift. I decided that framing a photo or drawing of St. Rose might be the perfect gift! I saw that you have the drawing on your blog. Can you share with me where you got that and if you have the digital image of it? If so, please let me know. Many thanks and thank you for your sentiments in your blog.
    Warmest regards,

    Nicole Renati Schweizer
    (Mom – Judy Cannata Renati)

  4. Caroline April 24, 2017 at 3:40 pm #

    Kate, I went to St. Rose Academy with you! Caroline Shaw Pollock. What a pleasure to stumble across your blog! You are an incredible writer! I am an administrative medical assistant and have great respect for the world of EHR. Cheers!

    • Kate Grey April 26, 2017 at 4:14 pm #

      Wow. HOW COOL! I remember you fondly, as well as St. Rose. I really appreciate your comment! Cheers back!

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